Overweight people could be paid to keep fit in a government scheme to tackle high levels of obesity. Health officials are to examine whether paying people to exercise could help drive down the levels.
Sir Keith Mills , who founded the Air Miles and Nectar customer loyalty programmes, is to advise the Government on how to develop a new way to use incentives and rewards to support people to eat healthy diets and do more physical activity.
Part of the work will include looking at schemes from around the world which have been successful in getting people fit and eating better.
This includes the step challenge in Singapore, a nationwide physical activity programme aimed at encouraging people to do more physical activity with financial
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