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Noel Clarke hires publicist known as 'The Rottweiler' to help repair his reputation

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criminal wrongdoing”. But he said he was “deeply ­sorry” after realising that “some of my actions have affected people in ways I did not ­intend or realise”.The Kidulthood creator has also hired lawyer Gideon Benaim, who specialises in “reputation protection for high profile individuals”.Benaim has represented footballer Ryan Giggs, supermodel Naomi Campbell and cyclist Lance Armstrong.He and McAteer are expert at handling cases in which celebrities have attracted negative headlines.According to magazine PR Week, McAteer earned the nickname The Rottweiler while working for David and Victoria Beckham.She helped them ­develop and protect their image at a time when their fame was at its height.Last year she co-founded the celebrity PR agency.

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