Nine Perfect Strangers, the all-star TV drama featuring Nicole Kidman as Russian retreat owner Masha has had a limp response.
Set in a swanky American wellness retreat frequented by wealthy clients in search of healing, the show appears to take aim at the gentrification of wellbeing, something the those in the blue zones have been doing for centuries for free.
Yet the wellness boom is only set to grow. 'Health is the new wealth' says Cult Beauty founder Alexia Inge, and not just for the affluent, as portrayed in Kidman's Nine Perfect Strangers. "In beauty, the post-pandemic health obsession is manifesting in many ways.
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