Brian Steinberg Senior TV EditorNielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV.The media-measurement giant plans to launch a new system that examines how many impressions a show or commercial makes across a broader panoply of video windows that might include the TV screen, but also the one embedded in a smartphone or computer.
The process, which is expected to start in the fourth quarter of 2022 and be completed by the fall of the 2024 TV season, is likely to recalibrate decades of efforts to understand who watches programming and how they do it.“Our customers want to understand how much audience came from different windows — from YouTube, from.
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