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Nielsen Launches New Tool to Measure Diversity on TV

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hollywoodreporter.com

Following its December study that found women and people of color are underrepresented on television compared to their real-word population numbers, Nielsen has unveiled a new tool that will better allow content creators, distributors and advertisers to quantify their progress in diversifying the small screen.

Gracenote Inclusion Analytics provides new proprietary metrics for measuring how the screentime of various identity groups (such as people from a specific gender identity, sexual orientation, race or ethnicity) stack up against certain benchmarks.

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