News Corp. CEO Robert Thomson said Thursday “the terms of trade for content are changing fundamentally,” citing a global news sharing deal the company signed last week with Google.That deal was announced as Facebook banned news for users and publishers in Australia, to protest a law requiring a more balanced bargaining process for compensation.
The law was tweaked, the ban revoked and Facebook announced revenue sharing agreements with three smaller Australian publishers.
Thomson said News Corp. “continues to haggle” with the social media giant.European governments are also examining how digital giants compensate publishers for news content.Thomson called the payments “akin to retrans, or retrans 2.0′ — referring to the revenue-enhancing
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