"At Netflix, the last thing we want is people paying for something they're not using" Netflix have announced that they’re set to begin automatically cancelling inactive accounts.
A new blog post on the streaming service says the new measures will affect “hundreds of thousands” of accounts. From this week onwards, Netflix will send a notification, likely by email, to customers who haven’t used their account for a year or more, asking if they would like to continue as a subscriber.
If they don’t reply, Netflix will then automatically deactivate the account in question. Writing in a blog post on Netflix’s website, product innovation director Eddy Wu wrote: “You know that sinking feeling when you realise you signed up for something but haven’t
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