Manori Ravindran International EditorNetflix has launched a user interface in Hindi — a new functionality that will cater to almost half of India’s 1.4 billion population.The platform’s subscribers will be able to switch over to the Hindi interface from the “language” option on the platform — which has largely been accessible only in English to date in India — allowing every aspect of the service to appear in Hindi.
This option has so far been available for 26 languages, including Chinese, English, Korean, Japanese and Italian.The functionality will also be enabled for Netflix users outside India, thus allowing the streaming giant to tap into the significant diaspora.The Hindi launch comes two years after the global giant’s competitor.
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