Tom Grater International Film ReporterNetflix has issued a swift mea culpa after a strong backlash today around the marketing of its forthcoming release Cuties.The largely well-received French-language pic won the World Cinema Dramatic Directing Award at Sundance this year.
It follows Amy, an 11-year-old girl who joins a group of dancers named ‘the cuties’ at school, and rapidly grows aware of her burgeoning femininity – upsetting her mother and her values.
The film is 82% fresh on Rotten Tomatoes and critics generally praised it for its handling of sensitive topics.Netflix recently began promoting the movie recently ahead of its release on the platform on September 9.
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