Todd Spangler NY Digital EditorNBC is showing the love to freshman drama “Ordinary Joe” with the launch of a unique partnership with Pinterest.The network is collaborating with Pinterest to help users explore their “what if” journey, coinciding with the Sept.
20 premiere of “Ordinary Joe.” The deal marks the first time the image-sharing social network is combining an immersive experience with Creator Idea Pins.
NBC is executing a paid media buy with Pinterest for the promotion.“Ordinary Joe,” starring James Wolk, explores the three parallel lives of his character after he makes a pivotal choice at a crossroads in his life — and how different life might look if you made your decision based on love, loyalty or passion.
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