Ann-Marie Corvin Understanding what audiences want at any given time, creating services that switch seamlessly between linear and VOD, and providing in-app interactivity for live programming are key to attracting audiences, according to a NATPE Miami panel on the subject.First up was Jessica Rodriguez, president of entertainment and chief marketing officer of Spanish-language network Univision, which became the fastest growing network in the U.S.
last year, posting a 12% year-over-year growth.Challenged on the secrets of Univision’s success, the executive revealed that given everything a turbulent 2020 has brought, the ability pivot between information and escapism at any given moment was crucial.
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