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Movie and TV Marketers Find New Place to Pitch: Zoom Videoconferencing Backgrounds

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variety.com

By Todd Spangler NY Digital Editor For Hollywood marketers, Zoom backgrounds have become the new billboards. With millions of people working from home — and using the ubiquitous Zoom app for meetings and presentations — a slew of TV networks and movie studios have latched on to the trend of supplying images of their franchises formatted for Zoom’s virtual background feature.

The idea? To turn WFH fans into brand ambassadors. Zoom, which has been scrambling to respond to different security and privacy issues amid the surge, provides instructions on how to use virtual backgrounds at this link.

The company says there are no size restrictions for virtual backgrounds but it recommends cropping the image to match the aspect ratio of your

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