Glamour. Alongside being clean, the line is certified organic by , which Kerr calls a “big brother” making sure the brand’s manufacturing process and ingredients are up to its standards. “You have that assurance that you’re getting the purest products,” she says. “When you use a certified organic ingredient, you're getting up to 60% more antioxidants [than nonorganic ingredients].
If you’re looking and interested in clean beauty, this is clean beauty plus plus. It’s beyond clean beauty.”Kerr thinks of skin care as a holistic experience, and she wanted her products to reflect that. “I’m very much into that whole philosophy of, What tools can I incorporate into Korra that can give you the 360 approach to wellness?” she says.
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