‘Master’ Poised To Jumpstart India’s 2021 Box Office As Vijay-Starrer Looks To Command Local Holiday Session
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deadline.comThe Pongal holiday is kicking off in southern India with the release of Lokesh Kanagaraj’s Master, the first major local picture to hit cinemas since the Covid crisis began.
The Tamil action thriller stars Vijay (who’s also referred to at home as “Thalapathy” or “Commander”) and Vijay Sethupathi, and hopes are being pinned on it to jumpstart the Indian box office. (Check out the trailer below.)The industry has rallied around Master, seeing it as having the potential to revive box office and spur the release of tentpoles throughout the country.
One person on the ground tells me the film could help producers make future decisions, calling it “a very important release.” That’s particularly true in a market that typically leans about 90%
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