The immune supporting powers of vitamin D have really hit home since the outbreak, with Google trends reporting a big increase in searches for ‘vitamin D & Covid’.
Almost a quarter (23%) of Brits are now eating more fruit and vegetables in an effort to reach their five-a-day, according to a Mintel survey, as 80% of consumers are now adopting a “food as medicine” approach to eating, according to Nielsen, in response to the global health crisis.
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