Martin Lewis issues warning after scammers make 'terrifying' deepfake video of him
dailyrecord.co.ukMartin Lewis has issued an urgent scam warning after a fake video of the money expert was shared online.The financial specialist appeared on ITV's Good Morning Britain this morning to raise the alert over what's known as a "deepfake", which uses AI-powered technology to create a realistic computer-generated likeness of a person.
Describing the widely circulated scam clip, which encourages unsuspecting people to give up their hard earned money, the MoneySavingExpert founder said he was 'viscerally angry' abut the video.
A long time campaigner for online ad regulation, Lewis has warned that "lives could be ruined" if things don't change.Speaking to GMB hosts Ben Shepard and Kate Garraway on Friday, Martin said: "It's an absolutely terrifying development, this is still only early stages of the technology and they are only going to get better."On first glance of the clip, Lewis himself appears to be endorsing an investment scheme from Elon Musk, but it is actually a computer generated image made with AI technology.
Concerningly, the fraudsters who made this fake depiction of Martin has been able to mimic his voice, making it a dead ringer for the financial journalist.Martin continued: "I am viscerally angry about this.
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