Mars bar celebrates 90th birthday - and releases archive photos from last nine decades

dailystar.co.uk:

These nostalgic images show one of the nation's favourite chocolate bars, the Mars bar, through the ages – as it celebrates its milestone 90th anniversary.The chocolate giant has marked the occasion by delving into the archives to share photos dating back to its early years – including a fascinating look at the sweet treat being handmade at its confectionery factory in Slough.Over 30 billion Mars bars have been sold since it was launched in 1932, after being created by American businessman Forrest Edward Mars Sr.The caramel and nougat bar, which is coated in milk chocolate, was advertised with the popular slogan, “A Mars a day helps you work, rest and play”.Churning out nearly three million bars a day, the brand was also a sweet treat for the UK troops to enjoy during World War II.While many factories were forced to suspend their normal operations, Mars was permitted to continue to produce its chocolate bars, with the aim to get a bar into every soldier's knapsack.The new archive photos come after a poll of 2,000 adults found they will each consume an average of nearly 10,000 chocolate bars over their lifetime.Kerry Cavanaugh, a spokesman for Mars Wrigley UK, said: “Slough gave the world the Mars Bar, which has become an icon, and part of everyday British life.“As we celebrate our 90th anniversary, it’s exciting to look back at our chocolate history and see how our brands continue to be the UK’s favourite treats today.”The study also found over half (53%) of those who eat chocolate have a favourite bar, with 60% claiming it’s the same one they had as a child.And a third of chocolate lovers can even still remember the first bar they ever had.But it does seem taste buds have matured with age – as 47% of those with a sweet.