Marks & Spencer has cut 20 percent of items from its clothing collection - and that’s no bad thing
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telegraph.co.ukApril, just before 7,000 jobs were scrapped.But is it a bad thing, to have less product in stores? In this case, I’d argue it’s a good move for M&S.“This season we’ve focused on making our stores easier to shop,” Stanton said. “We’ve got 20 percent fewer products than we had before and we’ve removed the duplication and the slow selling lines that we’ve had in the past.” The idea, in short, is that they’ve bought more of what they know will sell, and reassessed their core product offering to ensure that they focus on pieces that give customers quality and value for money. “We are focusing on winning lines and hero departments, the parts of our business that we are famous for,” Stanton added. “We want the customer to have more confidence.
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