By Anthony D'Alessandro Editorial Director/Box Office Editor EXCLUSIVE: Good news for big circuits AMC, Regal and Cinemark and other movie theaters which are hoping to return to business in the late June to early July period: In an updated EDO moviegoer study entitled “Movie Theaters and Social Distancing”, 75% respondents said that they were more likely to return to cinemas upon their reopening when Tenet, Mulan and Russell Crowe’s Unhinged hits, that is should movie theaters implement certain safety measures.
What cinema safety protocols would encourage moviegoers to head back quicker? 91% said that theaters should have hand sanitizer stations throughout the building, while 86% are in favor of limited showtimes to allow for extended
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