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Elliot Grainge’s 10K Projects Launches Joint Venture With Warner Music
Jem Aswad Executive Editor, Music After weeks of rumors, it’s official: Elliot Grainge’s 10K Projects, home to releases by Trippie Redd, Ice Spice, Iann Dior and more, has launched a joint venture with Warner Music Group. According to the announcement, the label, which was founded by Grainge — son of Universal Music chairman/CEO Lucian Grainge — in 2016, will become a standalone label within the WMG ecosystem, bringing its roster and team into the WMG fold.