LL Cool J is planning a significant expansion of his Rock The Bells direct-to-consumer business. The actor and rapper has raised $8 million in a Series A funding round for Rock The Bells, led by Raine Ventures.
Other investors in the round include venture capital firm M13, Willoughby Capital Holdings (the family office of billionaire Daniel Och) and Yahoo!
co-founder Jerry Yang. Rock The Bells' current investors include Irving Azoff, Mark Cuban, Egon Durban andHenry Louis Gates Jr.
Rock The Bells is led by former BET executive James Cuthbert, who joined the company earlier this year. Rock The Bells was founded in 2018 as a content and commerce brand dedicated to classic hip-hop (the name is based on LL Cool J's third single off his debut.Read more on hollywoodreporter.com