Liverpool are closing in on taking Manchester United's crown as the most valuable club in the Premier League in 2020 as the new champions have reaped the rewards of their recent success.
Jurgen Klopp has led his side to the club's first league title since 1990 and their first in the Premier League era, with their success coming off the back of last year's Champions League victory and cementing the Reds as one of the most exciting brands in world football.
A new report from the Brand Finance Review says that the Reds have been able to sustain the financial challenges that have occurred as part of the coronavirus pandemic, which has seen transfer values of squads plummet and matchday revenue completely evaporate.
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