Lego Teams With Universal Music Group For Exclusive Global Partnership
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deadline.comBy Dino-Ray Ramos Associate Editor/Reporter The Lego group has entered into an exclusive global partnership with Universal Music Group (UMG) that will encourage children to express their creativity through play — and music.
The new harmonious partnership is based around the development of new Lego products that will launch in 2021 that will inspire the next generation of musicians, creatives and fans.
The news comes after Deadline exclusively reported that Universal and the Lego group entered a five-year exclusive that will lead to the development, production and theatrical distribution of films constructed from the fusion of original ideas to the colorful building blocks.
Read more on deadline.com
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