Spotify and Universal Music Group Ink Licensing Deal, Expanding Label's Role as "Early Adopter" of Tools
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hollywoodreporter.comSpotify and Universal Music Group have finalized a new and expanded multi-year global licensing agreement. As part of the arrangement, announced Wednesday, the label group deepens its role as an early adopter of Spotify's marketing tools and other tech features that both parties hope will foster more impactful connections between fans and artists in innovative ways. "With this agreement, UMG and Spotify are more aligned than ever in our commitment to ensuring the entire music ecosystem thrives and reaches new audiences around the globe," said Sir Lucian Grainge, UMG chairman and CEO, in a statement. "Given our commitment to innovation and early adoption of music technologies, and Spotify's leadership in the development of forward-thinking.
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