Derived from the Spanish word meaning ‘wolves,’ and dedicated to the strength of a pack, what sets Lobos 1707 apart are that its spirits are distilled with traditional Mexican aging but finished in wine barrels from Spain, representing a modern approach to a practice that was created over 400 years ago.The vision for the Lobos 1707 brand is led by CEO Dia Simms, who fell in love with the brand history. “Our belief is if there is not enough room at the table… we build a bigger table,” says Simms.Part of their expanding table was LeBron, who “knew the first time I tasted Lobos 1717 Tequila that it was special.
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