Haley Bosselman editorIn 2015, Kering, a partner of the Cannes Film Festival, launched the Women in Motion Program to highlight female contributions in cinema.
More than a celebration, the program works to advance gender equality throughout the industry.“The cinema is the most influential way to touch people,” Kering chief communications and image officer Valerie Duport tells Variety. “When we started Cannes, it was a huge opportunity to push the visibility and to use this fantastic leverage, which is the cinema.
I think as a luxury group, one of our key roles is really to give visibility to conversations which can make the change.”Kering’s platforming of women in film is a larger reflection of the company’s commitment to them.
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