Milan Fashion Week with an event that bore more resemblance to a new Disneyworld ride than a typical catwalk show. Held in a cavernous former factory building, it was a multi-platform sensory explosion, all in the name of presenting new collections for the Moncler Genius concept.There were puppies (for a dogwear range)!
There were Storm Trooper-esque mountain climbers walking sideways along what looked like an ice wall (for Moncler 1952)! There was Will Smith!
There was even a Rick Owens tour bus, with ample tequila to slake the thirst of the hundreds of guests waiting to board and gawk at its puffa-walled interior.Of course there were fashion collections, too - eight of them - including 1: JW Anderson.
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