Erica Davies, the former newspaper fashion editor turned influencer and author, with 178,000 Instagram followers. Last autumn, after trying and sending back several pairs of boots, she put the dilemma to her audience; “I can’t be the only one having this problem, can I?”“I had a very specific idea of the fashion-forward boots I wanted, but I just couldn’t get something that fit me,” she says of the conundrum. “There were some 1970s-look Arket ones that were amazing, but I could literally get them halfway up my leg.
I’m a size 14 and I thought if I’m struggling, it completely cuts off anybody who wears a size 16 and over.”Davies was inundated with messages. “I don't think I've ever had a response like it,” she says.
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