While many shoppers wait for the John Lewis Christmas advert, the retailer has released a new campaign on social media and TVs across the UK.
The brand's new Home Insurance advert aired during an episode of the Great British Bake Off, and depicts a young boy gallivanting around his home with a gleeful look on his face while dressed up in his mother's clothes, heels and make-up to the soundtrack of Stevie Nicks.
But despite its intentions of being the feelgood clip we all need, the advert hasn't gone down well with many shoppers. READ MORE:All drivers in the UK now face automatic £100 fine for driving in the wrong lane It has also come under fire for depicting damage which some shoppers believe would not be covered under John Lewis' home
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