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John Lewis' Christmas advert to 'celebrate kindness' in the UK during Coronavirus
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dailystar.co.ukJohn Lewis' famous Christmas advert will this year focus on the kind nature of Brits during the coronavirus pandemic, almost a year after the world went into lockdown.Bosses at the high street giant also admitted that they considered axing the famous advert due to the pandemic but they were persuaded by charity bosses to plough on.The John Lewis and Waitrose brand will unveil the 2020 advert on their social media channels at 7am.Bosses hope that their advert will give support to families in need over the festive period, supported by the slogan "Give a little love".The brand hopes to raise around £4million for charities FareShare, helping people dealing with food poverty and Home-Star who support parents.John Lewis will also match customer.
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