The Telegraph launched the Why Can't I Work campaign. It aimed to highlight the injustice that a sector completely prepared with PPE and extensive hygiene training was unable to reopen - and without any government help in the meantime - while pubs, barbers, gyms and restaurants were.
Even the current safety measures in place in the UK whereby parties, weddings and office work has been reduced, have proven damaging on beauty businesses which rely on presentation and the run up to Christmas. 'We predict that the beauty industry will shrink by 30%, as 54% of employees in our industry are self-employed and ineligible for furlough,' says Millie Kendall MBE of the British Beauty Council. 'They won’t survive another lockdown.
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