An Instagram post by influencer Gabby Allen promoting Primark products has been banned after she failed to make it clear she had a commercial relationship with the retailer.The post by the former Love Island contestant, seen in August, featured a photo of her with the caption: "Feeling fab but chilled Wearing these jeans and top from one and only @primark £iworkwithprimark."A reader complained that the post was not obviously tagged as an ad.Primark confirmed that the post was part of Allen's contractual obligations to the brand.However the retailer argued that the label '£iworkwithprimark' was unambiguous, and the average consumer would understand that the word 'work' in the label was a reference to the commercial relationship between
Read more on dailyrecord.co.uk