virtual catwalk shows to display their latest creations. Balenciaga’s Fall 2021 collection, for example, was presented in a playable video game.Even before the pandemic, several brands created digital clothing that only exists online.
In 2019, LVMH designed a capsule collection for Riot Games’ League of Legends. Burberry teamed up with technology giant Tencent last year to add its hallmark tartan design to characters in the popular Honour of Kings video game.The phenomenon is only just picking up pace, but the prospects of cashing in on it are already real.
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