song record Inside Music

Inside Pollen, the Mysterious Hit Spotify Playlist Where No Rules Apply

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John Stein now remembers with a chuckle -- until Spotify then-creative director Cecilia Azcarate began playing around with intricate, anatomical drawings of the insides of flowers."The word 'pollen' was thrown around, and we all liked how symmetrical it felt," Stein says. "There's a clear metaphor for the seeds of music, and pollen in the wind."Just like that, the puzzle was complete.

Pollen made its quiet debut on Spotify on Sept. 7, 2018, with zero followers, a bare-bones description ("Introducing: Pollen"), and a cover image of fuzzy, flower-like cut-outs.

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