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Inside Panini production as UEFA Euro 2020 sticker album hits the shelves

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www.dailystar.co.uk

Euro 2020 Tournament sticker collection from Panini is now out. It may be 12 months later than planned, both the tournament and album, but the excitement is still as high as ever. “I think it’s often the case with our collections that when it arrives in the shops, that’s the trigger for fans to remember there’s a football tournament coming this summer,” Chris Clover, Panini’s Head of Marketing - Sport, told Daily Star Sport. “We certainly hope the launch is the spark that ignites the interest for the tournament.

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