Imax CEO Rich Gelfond believes a growing consensus around the long-fraught topic of theatrical movie release windows will boost the recovery of exhibition in 2021 and beyond.In addition to major studios endorsing exclusive windows of 30 to 45 days (half the historical period), either officially or by implication, the executive also believes streaming services will meet them halfway.
Netflix, Apple, Amazon Prime Video and others will abide a standard window of about 45 days for their high-profile titles, Gelfond predicts.The CEO weighed in during an online session at Morgan Stanley’s annual Technology, Media & Telecom conference.
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