Disney CEO Bob Chapek said Monday that despite how rotten it was to have theme parks closed for so long, the forced downtime was also an opportunity to tinker with technology and data to reopen better than before, for both guests and for shareholders.Speaking at a Morgan Stanley media conference, Chapek was cautious about the speed of recovery, which depends on the vaccine rollout and “travel readiness” by guests – when they’re willing to hop on a plane.
That said, “We are making sure that when they re-enter, that we have a better guest experience” including attractions with increasingly immersive storytelling.
Personalization efforts may draw on consumer data to develop things like customer park itineraries.“There are changes, things we
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