ICM Partners Acquires U.K. Music Agency Primary Talent International
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variety.comICM Partners has cut a deal to acquire U.K. music booking agency Primary Talent International. The deal calls for London-based Primary Talent to continue operating as an autonomous unit, led by its current management team.
Primary Talent is marking its 30th anniversary this year. The company has a roster of more than 900 artists for which it handles bookings and tours, including alt-J, Catfish and the Bottlemen, Daft Punk, Dave, Dropkick Murphys, Justice, Lana del Rey, Noel Gallagher, Patti Smith, Phoenix, Stormzy’, The 1975, The Cure, The Pussycat Dolls and Two Door Cinema Club.
The pact was unveiled Tuesday by ICM Partners CEO Chris Silbermann and Rob Prinz, ICM’s co-head of music. Financial details of the transaction were not disclosed.
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