JOE Wicks is at the heart of a six-figure bidding war between Strictly and I'm A Celebrity, according to reports. The Body Coach is now a national treasure due to his daily PE lessons during lockdown and TV bosses are keen to get him on their prime time shows.
A source told the Sunday People: "He has been scouted for a third consecutive year by both shows but ruled them out because he fears taking part would damage his brand." They added that I'm A Celeb has doubled an offer of £150,000 to £300,000 in a bid to lure him into the jungle.
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