Justin Bieber and Demi Lovato.According to Variety, HYBE America will acquire a 100% stake in Ithaca Holdings, which includes SB Projects and Big Machine Label Group.HYBE chairman and CEO Bang Si-Hyuk said of the merger: ‘The inevitable joining of HYBE and Ithaca Holdings marks the start of a new adventure no one could have possibly imagined.
The two companies will work closely together leveraging our proven track records of success, know-how, and expertise to create synergy, transcend borders and break down cultural barriers. ‘Please look forward to the endless possibilities of HYBE and Ithaca Holdings, and the new paradigm the partnership will establish in the music industry.’Scooter Braun said: ‘This will be the first time HYBE’s.
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