BTS Label Merges With Scooter Braun's Company in a Deal Worth Over $1 Billion!

ladies tights such as pantyhose on your face could reduce the risk of getting Covid, more so than masks.A major risk identified with commonly worn face masks is that they do not fit tightly enough to block viral particles from being inhaled or exhaled significantly.Cambridge University researchers have tested seven hacks to improve the fit of masks.Their new study outlined DIY hacks people have used to make masks fit better, including using rubber bands or tape.They found the most effective tactic was to wrap pantyhose around the bottom half of the face or on top of a mask.Researchers have said that this could reduce the number of viral particles by up to seven times more than a loose mask on its own by sealing the gaps around the nose and mouth.They raised that the social and physical impact of wearing tights on your face in public was "unlikely to be tolerated for an extended period of time".Tight-fitting medical masks are great at blocking out the virus, but many describe them as uncomfortable.The study raised that the most common surgical or cloth masks are far less resistant to Covid.Cambridge researchers recruited four volunteers to try seven different mask hacks - the study looked at both surgical and KN95 masks.Other methods included tying the ear bands to make the masks fit more tightly or stuffing the gaps with bandages.Participants did seven minutes of various exercises designed to mimic real-world interactions such as talking, smiling, nodding and eating.The researchers measured how well the masks fit by monitoring the filtration efficiency and calculating a 'fit factor' score.Pantyhose and cloth tape were most effective, increasing the fit factor by 27.7 and 14.7.Surgical masks performed better if worn in

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After Scooter Braun’s recording agency signed a deal with South Korean popstars BTS, the former talent manager and his company’s roster of artists are reportedly benefiting from it! For the unversed, Scooter‘s Ithaca Holdings company just merged with BTS‘ management HYBE and his client list will become shareholders in the company. After the deal, Variety reported that 863,209 new shares in the company were issued and they are valued at USD 186 a share, which gives a total value of USD 160.5 million. USD 50 million from the purchase price is been divvied up among some of Scooter‘s clients and his longtime employees.

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merger between BTS’ label HYBE and Scooter Braun’s Ithaca Holdings, Braun’s SB Projects roster of clients — among them Justin Bieber, Ariana Grande, J Balvin and Demi Lovato — are set to become significant shareholders in a capital increase meant to fortify the bond between both companies, according to a Korean regulatory filing.A total of 863,209 new shares were issued, at $186 a share — a commitment of $50 million from the purchase price of which Braun divvied up slices to the acts and employees who have been with him since he started in 2007. Of those shares, 462,380 were allocated to Braun himself, and 166,537 were allocated to Scott Borchetta, CEO of Big Machine Label Group, which Ithaca acquired in 2018.

HYBE, the label behind K-pop group BTS, has acquired Scooter Braun's management and publishing company Ithica Holdings for $1 billion, the Wall Street Journal reports. The companies under Ithica's wing include SB Projects, which sports a roster of major pop musicians including Ariana Grande, Justin Bieber, J Balvin, and more.

In a bold expansion into the U.S. music landscape, South Korean entertainment company HYBE, formerly known as Big Hit Entertainment, aka the home of BTS, is acquiring Scooter Braun's Ithaca Holdings.

After months of deal speculation, Scooter Braun has sold his media company, Ithaca Holdings, to South Korea’s HYBE.

Justin Bieber and Demi Lovato.According to Variety, HYBE America will acquire a 100% stake in Ithaca Holdings, which includes SB Projects and Big Machine Label Group.HYBE chairman and CEO Bang Si-Hyuk said of the merger: ‘The inevitable joining of HYBE and Ithaca Holdings marks the start of a new adventure no one could have possibly imagined.

BTS formerly known as Big Hit Entertainment – has announced a new merger with Ithaca Holdings, the company of Scooter Braun.The news comes after Big Hit announced its rebranding as HYBE last month in an attempt to become a “music-based entertainment lifestyle company.”As part of the deal, Braun, who manages Ariana Grande and Justin Bieber among others, will now sit on the board of HYBE, while his business partner Scott Borchetta will remain CEO of the Big Machine label, formerly home to Taylor Swift.Of the deal, HYBE CEO Bang Si-Hyuk said (via Variety): “The inevitable joining of HYBE and Ithaca Holdings marks the start of a new adventure no one could have possibly imagined.

Shirley Halperin Executive Editor, MusicHYBE, the company known as Big Hit Entertainment which is home to BTS, the South Korean pop group, has merged with Ithaca Holdings, the company led by SB Projects founder Scooter Braun. In the deal, HYBE will acquire through its HYBE America, its wholly owned subsidiary, a 100% stake in Ithaca Holdings and its properties, which includes SB Projects, whose management clients include Justin Bieber, Ariana Grande and Demi Lovato, among others, as well as Big Machine Label Group.Braun will join the board of HYBE and Scott Borchetta will remain CEO of Big Machine Label Group.

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