Cynthia Littleton Business EditorJessica Lessin was ahead of the curve on the boom in subscription media.While working as a reporter for the Wall Street Journal nearly a decade ago, she saw an opening in the journalism market for more thoughtful longform reporting.
The decision to follow her instincts meant that she has been in the business of launching a subscription business just as the companies she covers went headlong into an industry-shaking pivot to direct-to-consumer offerings.On the latest episode of Variety’s podcast “Strictly Business,” the founder and editor-in-chief of The Information discusses the growth of the eight-year-old outlet that has distinguished itself through deep-dive reporting, analysis and scoops in the tech and.
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