How beige went from boring to this season's must-wear colour

telegraph.co.uk:

Surely we’d all want to be flitting about like exotic birds in a palette of rainbow brights?And yet, beige has undergone an image overhaul as impressive as that time kale was rebranded from pointless garnish to a must-try superfood.

Beige is no longer dull and drab, but the epitome of sophistication. And it’s a surprisingly flattering alternative to most of the other neutrals out there: less draining than black, more considered than navy and more uplifting than grey.Look at any of the major fashion houses’ spring/summer collections, and most of them showed at least a handful of all-beige looks.

At Hugo Boss there were suits and shirt dresses, while Hermès did shades ranging from biscuit to putty in the form of super-soft wool coats, leather.