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How A+E Networks Is Using Snapchat Free Full Episodes to Pull in Younger Fans, as Cable TV Keeps Shrinking
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variety.comTodd Spangler NY Digital EditorMillennial and Gen Z consumers watch less traditional television than their elders, and the pay-TV sector continues to face a seeming death by a thousand cuts with the steady sting of cord-cutting: A projected 6.6 million U.S.
households are expected to have canceled pay-TV service by the end of 2020.Amid this challenging backdrop, what’s a cable programmer like A+E Networks — whose core business relies on cable and satellite affiliate fees and TV ad revenue — to do?This year, A+E has doubled down on a digital strategy with Snap, aimed at cultivating new fans.
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