Holly Willoughby announced that she was venturing into the lifestyle world with her brand Wylde Moon and fans were all too delighted.
However, that delight was short-lived when her first jewellery collection dropped as some eager shoppers were left gobsmacked by the prices.
The 12 piece jewellery collection is breathtaking with a serious celestial theme throughout but with prices starting at £100 (€117) it was certainly out of many people’s budgets.
The dainty diamond studs are the cheapest item in stock, while a pair of drop diamond and moonstone earrings are the priciest coming in at £495 (€579).
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