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Fans are very much used to seeing Holly Willoughby with her hair perfectly preened and a specially found outfit when she appears on This Morning every Monday to Thursday. However, the presenter showed off a different look before her latest TV appearance.

Holly Willoughby looked angelic in her latest social media post - which led to a clear instruction from her loyal fans. The This Morning star took to her Instagram page on Friday (June 30) as she enjoyed her usual day off away from the ITV show.

Holly Willoughby has given a rare insight into her family life as she detailed a 'scary' holiday experience in her latest newsletter. Away from hosting shows such as This Morning and Dancing on Ice, the presenter has her own business, Wylde Moon.

Holly Willoughby couldn't hide her pride as her son showed her a 'lesson' as she focused on mum duties over the weekend. The This Morning star opened up about one of her two boys, who she didn't mention by name, in her latest message to subscribers of Wylde Moon.

Holly Willoughby has been teasing her latest venture after sharing a spooky video on her lifestyle page. The 41-year-old launched Wylde Moon last year after being inspired by sound baths during her time in Australia in 2018 when she stepped in for Ant McPartlin to host hit reality show I'm A Celebrity... Get Me Out of Here! alongside Dec Donnelly.

Holly Willoughby stepped out with her lookalike sister Kelly at a glamorous launch event for the This Morning star's lifestyle brand Wylde Moon on Wednesday - and they looked closer than ever!READ: Loved Holly Willoughby's white suit? Here's how to get the lookThe pair wowed guests, with Holly wearing a white trouser-suit and statement spotted heels while sister Kelly stunned in a beautiful blue floral dress. WATCH: Holly Willoughby shares sneak peek at her Wylde Moon x Kirstie Le Marque jewellery collaboration The chic event was hosted at the infamous London Coliseum in collaboration with the English National Opera (ENO) and celebrated the launch of a brand-new perfume for the brand.READ: Holly Willoughby takes her three children to first work event – 'it's a unique night'RELATED: Holly Willoughby stuns with ultra glamorous transformation on Dancing on IceAccording to the Wylde Moon website: "The ENO has been a passion of Holly's for over a decade and this dream partnership was dreamt up during a conversation with friends at a wedding." Kelly joined her sister Holly at the launchThe elegant event was soundtracked by critically acclaimed music legend Andy Bell who performed and created a piece for the event called The Wild, inspired by Puccini's La Boheme.A-list friends of the blonde beauty came out in support of her launch.

Holly Willoughby was supported by her co-host Phillip Schofield as she launched her latest venture away from TV.

This Morning favourite Holly Willoughby has received backlash from some fans as she took to her Instagram to share with her 7.5 million followers her latest collection, which includes a black heart necklace with a price tag of £295. The TV favourite, 40, looked stunning in the photos that showed her wearing a black strappy dress and the black heart necklace round her neck from her brand Wylde Moon. Holly could be seen in a short video entering the room in the striking dress and she also shared two photos of herself posing to show off the beautiful necklace.

Holly Willoughby, 40, was met with harsh criticism after sharing the latest ad for her lifestyle website on Instagram.The This Morning presenter faced outrage from some social media users who said the necklace she was promoting was “too expensive”.The jewellery item is part of a 12-piece selection in collaboration with designer Kirstie Le Marque.The collection has been made available on Holly's lifestyle website, Wylde Moon, which she launched last October.Holly uploaded the post earlier today and featured a video and three pictures of the TV star wearing a diamond and black onyx heart necklace.The clip boasts the luxurious interiors of what resembles a palace, with Holly initially waving and smiling from behind a huge door.A post shared by Holly Willoughby (@hollywilloughby)She wrote in the caption: “Which piece from the @wyldemoon x @kirstielemarque jewellery collaboration will you fall for this Valentine’s Day…?“Browse the full collection via the WYLDE MOON boutique #linkinstories #thepoweroflove #loveyoutothemoonandback #ad #WMxKLM.”But while Holly posed up a storm in the glamorous snaps, Instagram users could not help but let her know that the necklace’s price tag was “too expensive” for them.According to the website, the piece retails at a whopping £295.User lottiebakescakes wrote: “£450 for a gold plated necklace with diamond chips with no information as to their source?“This is greedy profiteering at its best.”Sarahlouisewilmot added: “It's all gorgeous especially the moon and star necklace.“Just way too expensive for the average person to buy.” (sic)Lnewton_ said: “Holly, can you lower your prices please.“Lots of us cannot afford these lovely necklaces!“They are lovely.”However, fans of the broadcaster countered