Holly Willoughby supported by Phillip Schofield as she poses with new co-host for first time

manchestereveningnews.co.uk:

Holly Willoughby was supported by her co-host Phillip Schofield as she launched her latest venture away from TV. Earlier this month the This Morning host revealed she was releasing her very own, and very first, perfume.

The release comes through her lifestyle brand, Wylde Moon, which she launched last year. Holly, 41, has already released candles and a range of stunning jewelry items in collaboration with Kirstie Le Marque but this was another step into the scent world. READ MORE: ITV Coronation Street stars past and present out in force as they reunite with Kym Marsh in Manchester While the perfume, named (borrowed from) The Wild, was released into the WYLDE Boutique on February 8, Holly held a special launch on Wednesday night.

Holly's celebrity pals came out to support her as she launched the product in collaboration with the English National Opera (ENO) and ex-Oasis musician Andy Bell.

The event saw Andy perform new work based on Puccini's classic opera, while the performance featured 'La bohème' cast members and a 48-piece orchestra.