HBO saw more than half of its adult 18-49 linear audience disappear last year – months on from the conclusion to Game Of Thrones in 2019.Linear viewing (i.e.
watching shows at scheduled times) on the US premium network saw an overall demographic drop of 38 percent. Other US networks including Starz, which homes programmes including Power, and Showtime (Homeland), were also hit with declines of 16 percent and 19 percent respectively.Variety reports that it was not all bad news for linear viewing, however.
Cable news networks including CBS, NBC, ABC and Fox were high up on the list owing to big stories in 2020 – from the coronavirus pandemic to the US presidential election.
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