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HBO Now Streaming Has Ballooned 40% in Past Week, WarnerMedia Says
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variety.comHBO is seeing a burst of viewing as millions of Americans are shut indoors during the coronavirus pandemic. Time spent with the HBO Now streaming service since Saturday, March 14, was up over 40% from the previous four-week average, according to WarnerMedia.
The media conglomerate said it’s the highest engagement rates for HBO Now since last summer — when “Game of Thrones” ended its series run.
In addition, during the most recent week, daily binge viewing of HBO series (three or more episodes per session) increased 65% compared with the prior four weeks, per WarnerMedia.
Regular TV viewing of HBO also is up. But how the quarantine has affected HBO’s subscriber levels is another question — in other words, it’s not clear if HBO is gaining
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