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HBO Max: WarnerMedia in Talks With Roku on Deal, Amazon Fire TV Appears to Be a No-Go

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variety.com

By Todd Spangler NY Digital Editor With seven days to go before HBO Max launches, Roku and WarnerMedia are racing to hammer out a deal to get the super-size streamer on Roku’s popular over-the-top TV platform.

But sorry, Amazon Fire TV owners: It appears that HBO Max will not be there for you on May 27. WarnerMedia and Roku are currently in negotiations on a pact for HBO Max, a Roku spokesperson confirmed to Variety.

The main sticking point on a HBO Max/Roku agreement likely revolves around how big a cut of subscription fees Roku will take.

After Roku’s installed base nearly doubled the last two years — from 20.8 million in Q1 2018 to 38.9 million as of March 2020 — the company has aggressively sought more favorable terms in renewing

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